Banco Santander, Telefónica and the Oxentia Foundation are launching the Santander X Global Challenge | New era of customer experience, a global challenge for startups and scaleups from 11 countries (Argentina, Brazil, Chile, Germany, Mexico, Portugal, Poland, Spain, United Kingdom, USA and Uruguay) that provide innovative solutions to improve customer experience. Applications will remain open until 15 December at Santander X.
Los seis ganadores recibirán 120.000 euros y conseguirán una membresía en #SantanderX100, donde accederán a recursos como asesoramiento, formación, capital, clientes y talento.
The solutions of the candidate companies should focus on three key areas:
- Personalization: Ensuring experiences tailored to the reality of each consumer. We are looking for companies with projects such as AI-based virtual assistants and chatbots, hyper-personalization for product recommendations, voice recognition to adapt services and provide personalized responses, augmented reality for trying products before purchasing, dynamic segmentation with data analytics to tailor offers based on the customer’s context, loyalty programs based on gamification, or geolocation-based personalization.
- Omnichannel experience: Ensuring a distinctive experience by unifying communication channels. We are looking for solutions that include AI for content generation, the creation of avatars for customer service, platforms that integrate all communication channels into a single space and allow for agile content management, or the use of behavioral economics to analyze customer behavior across different channels and unify the data in one space to achieve better segmentation and recommendations.
- Empathy and Human Connection: Combining physical and digital interactions to adapt to customer needs, creating a customer-centric vision. We are looking for companies that generate a “phygital” experience, use emotional biometrics to measure facial expressions and understand customer feedback, create virtual environments in Web3, develop physical robots to interact with buyers, employ neurotechnology to understand consumer preferences, utilize data analytics to respond to user feedback, or implement eye-scanning technologies to comprehend customer preferences.
All of this is aimed at enhancing operational efficiency and process optimization by automating repetitive tasks, allowing for a greater focus on human aspects delivering differential value. We are looking to identify companies that use telecommunications network APIs to integrate applications and digital services for various functionalities.
Inscríbete antes del 15 de diciembre en este link:
https://app.santanderx.com/calls/new-era-of-customer-experience?
