The diploma is composed of four modules, taught by professors of the highest international level:
Module 5. Business Strategy (5 ECTS)
- Strategy Context
- Undestand and analyse the business models that drive change
- Global overview on Bio-health/Pharma/Biotech sector
- Examine the broader environmental, political, and social landscape in which you operate, including the role of government, investors, and customers.
- Business strategy for sustainable development.
- Seminar: TBA
Module 6. Marketing and Sales (5 ECTS)
- Understanding the marketplace and consumers
- Creating a customer-driven marketing strategy and mix
- The marketing plan
- Seminar: Social networks management in the BioHealth Sector
Module 7. Entrepreneurial finances and Investment (5 ECTS)
- The financial area of a company: fundamentals
- The financial plan. A key part of the business plan.
- Venture valuation fundamentals.
- The financial management of Bio-Health companies.
- Funding sources: crowdfunding, business angels, venture capitals.
- RoundTable: Investors and BA of BioHealth sector
Módule 8. Human Resources and Teams Management (5 ECTS)
- Introduction to Human Resources Management
- The individual behaviour inside the company
- Teams: conflict managements, compensation and incentives
- Organizational aspects of the human resources and negotiation
- Effective Leadership
- Seminar:
