The diploma is composed of four modules, taught by professors of the highest international level:

Module 1. BioHealth Business Models (6ECTS)

 

  • Introduction to the business models of the BioHealth Sector
  • Learning from customers: the canvas of the value proposition
  • The Business Model Canvas
  • Introduction to business development: Lean Startup
  • The art of communication: the pitch
  • Learning from others: analysis of existing businesses
  • Seminar: Round table with entrepreneurs from the bio-health sector.

Module 2. Entrepreneurship and Innovation (6ECTS)

 

  • Creative ideas and competitive dimensions.
    • Technological ideas and business opportunities.
    • Market, competition and competitive advantage.
  • Analysis methodologies of business opportunities.
  • Structuring the Business Model.
  • A financial plan for a new company.
  • Introduction to the business plan.
  • Seminar: Creativity and innovation: your key to success.

Module 3. Product design Biohealth sector (4ECTS)

 

  • Fundamentals of Ethics in Research and Clinical Practice
  • Drug development processes
  • Introduction to clinical research methodology
  • Regulatory frameworks and guidelines for clinical research
  • Planning and preparation of a trial
  • Basics of safety
  • Quality management, monitoring, audits and inspections
  • Hackathon: Participation in a business idea generation event

Módulo 4. Legal and intellectual property management aspects (4ECTS)

 

  • Strategy Design
    • Intellectual property strategy
    • Patent, trademark and design legislation, etc.
  • Desicion making.
    • Valuation of patents and trademarks
    • The intangible assets of a company
    • Decision and Game Theory
  • Implementation
    • Management of intellectual property in R&D collaborations
    • Trade Secrets and Technology Transfer
    • Innovation Management
  • Organization
    • Management of the company’s intellectual property
    • Contracts
    • License Agreements
  • Business Development
    • Open innovation and co-creation
    • Intellectual property in all dimensions of the company
  • Conference:
    • The management of intellectual property in university-business transfer
    • The legal aspects of business creation